Hi, I'm Lisa Predella

Whether you’re selling a product, promoting a service or trying to influence behavior, the story you tell drives the outcome you want. At times, these stories need emotion. At others, they require persuasion. And in all cases, an impactful story demands a keen understanding of how to reach the intended audience in the most meaningful way.

That’s where I come in. As a professional storyteller, content strategist and wordsmith, my sweet spot is connecting strategy and story to bring your mission or business objectives to life. I am adept at building messaging platforms for both internal and external communications and have written extensively for senior executives, including speeches, video scripts and bylined articles.

With a background in journalism and decades of experience crafting compelling narratives, I can adapt my voice and writing style to any audience and medium. Effective and efficient, I can turn even the most complex content into clear, concise copy.

Diversity annual report

Defined the storyline and content areas, interviewed subject matter experts, partnered with data team, consulted on design and data visualization and wrote all copy to bring the firm’s diversity annual report from start to finish.

Diversity annual report executive summary

Defined content areas, consulted on design and data visualization and wrote all copy to create a one-page printed executive summary of the firm’s diversity annual report.

Celebrate all differences

For the launch of a new company value, I developed the creative concept in partnership with our video team, defined the storyline, wrote the voiceover script and consulted throughout the editing process.

Why we invest

To promote investment management expertise and value proposition, created the concept for this video featuring senior investment team members, wrote the voiceover script and consulted throughout the editing process.

Video Ad Campaign (1)

For this artistic and thematic video campaign, I wrote the voiceover script and consulted with the video team on final storyline and imagery.

Video Ad Campaign (2)

For this artistic and thematic video campaign, I wrote the voiceover script and consulted with the video team on final storyline and imagery.

Corporate advertising

Partnering with design team, helped create concept and wrote all copy for advertising campaigns that promoted the firm’s value proposition as a long-term asset manager.

Corporate storytelling

Created the narrative to promote the firm’s value proposition and wrote all copy for its corporate story brochure used to support brand awareness and elevate brand impression.

Targeted advertising

Partnering with the design team, created concept and wrote all copy for an advertising campaign aimed at empowering women to take charge of their financial futures.

Branding systems – employee resource groups (1)

As part of my work on creating a branding system for the firm’s employee resource groups, I developed narratives and wrote copy for individual flyers that each ERG could use externally at job fairs and other events to recruit diverse talent.